Large publishers, media companies, blog networks and other types of content aggregators can easily integrate outbrain ratings, personalized content recommendations, or both. If you power multiple web sites, use our recommendation service to intelligently link them together and help introduce audiences to other brands within your network. In addition, we offer a revenue generation program that integrates elegantly with our existing core services. Outbrain is free, simple to install and comes with no commitments or strings attached.

Benefits for Publishers

• Increase Site Recirculation: Increase page views by displaying targeted recommendations to more of your content. Move readers from one section of your site to another, between your blogs and CMS content.
• Drive New Traffic: Links to your content may also be shown as "recommended reading" on other blogs/sites where we are installed, thereby driving new readers to your site.
• Generate Revenue: Outbrain's recommendation services come equipped with an optional revenue generation program for publishers. Contact us to find out more.
• Create your own Recommendation Network: Pick specific sites whose content you'd like to recommend to your readers and introduce them to new stories through smart, targeted recommendations
• Non–Intrusive Design: Our service automatically adopts the look and feel of your site without displaying outbrain logos or marketing language. We also allow customization of recommendation display.
• Add Interactivity: Install our ratings widget as well to add a fun and easy level of interactivity for readers to engage your content.
• Easy to Test & Install: You can try us instantly by adding a small snippet of javascript code to your site. No commitments, no hassles.

Questions? Read our FAQ below or contact us.

Examples:

Blog Networks		451 Press uses targeted outbrain recommendations to link together hundreds of content sites within their blog network
News Sites		Chicago Tribune links their blogs to their core news articles, creating a virtuous circle of recommended news and opinion
Vertical Sites		Time’s Golf.com provides great recommendations to readers of their sports content
Blogs		VentureBeat uses outbrain recommendations to link to great posts on their own site as well as to other blogs in their content category
RSS		Outbrain integrates with 3rd party RSS toolsets like Snarfer and FeedBlitz

FAQ:

• Why is personalization important?
• Can I show recommendations to my content only?
• I already have "Related Content" functionality, why do I need outbrain recommendations?
• Can I customize the look and feel?
• Can I show the Top Rated content?
• Why outsource ratings?
• I already have a rating system, why do I need outbrain?
• Do you have an API?
• Can I test outbrain on my site?
• I'm interested! Now what?

Why is personalization important?

We think discovery engines are an important part of the Internet and we are focused on delivering the best content discovery technology for publishers and aggregators. As the Internet becomes more fragmented, readers will continue to have more and more choices. Information overload is already here and frankly people want to save time, not spend more time looking for content that is relevant to them. Giving your readers an “aha” moment by floating content that is relevant and valued is a great asset for a publisher/aggregator. You can delight your readers, save them time and become their trusted source for finding great content, both on your site and around the web.

Can I show recommendations to my content only?

Yes, you can limit personalized recommendations to your own content. You can also set up a list of sites and restrict recommendations just to content from those approved sites. Or, you can open up to “Best of the Web” recommendations, allowing your readers to see links to content from any site that may be of interest to them. Recommendations clearly indicate the authoring site of the content next to the link:

I already have "Related Content" functionality, why do I need outbrain recommendations?

The commonly seen "related content" or "related stories" or even search engine result pages from keyword searches are very different than what we are offering. In these models, all readers see the same results. This is not personalization. outbrain uses its rating intelligence over the entire outbrain network to suggest personalized recommendations to each reader. This means that 2 readers that read and rate the same article may see different content recommendations based on what they like as an individual.

Can I customize the look and feel?

Yes. By default, our recommendations inherit the look and feel of your site for quick installation. However, you can adjust your style sheet to easily change its default appearance. For more information or assistance, feel free to contact our support team.

Can I show Top Rated content?

Yes. If you install our rating widget, we can display the "Most Popular" content on your site as a constantly updated list of stories for your readers. Our “Most Popular” widget is separate from our personalized recommendations and often placed on the left or right navbar of your site:

Why outsource ratings?

outbrain has taken ratings to a new level for our partners. Not only do partners get a fully featured rating system, but also you get a complex and robust recommendation engine included. Frankly to do personalized recommendations right, this is heavy lifting. Collaborative filtering and personalization algorithms are very difficult problems to solve. We're the experts on this, and that's all we do 24/7. Let us do the heavy lifting development work for you! Instead of tackling this in house and burning precious development time and resources, you can bolt on a fully featured rating and recommendation engine within hours.

Additionally, our partners include other types of content aggregators such as RSS Readers. Chances are outbrain is already logging ratings on your content through your readers accessing and rating your content through one of out rss partners. This is a good reason to outsource ratings to outbrain as we can provide a more comprehensive rating system that has the ability to collect and optimize rating and recommendations on your content both on your site and on the other sites and rss readers where we are installed. It’s not possible for any one company to match the amount of coverage of outbrain’s wide distribution network.

Example – Picture this – let's say you install the outbrain rating system on your site;

• 5 readers rate one of your articles through an RSS Reader that has outbrain ratings.
• 7 readers rate the same article directly on your site through the outbrain rating widget.
• When new visitors see this article whether in an rss reader or directly on your site, they will all see that 12 people have rated this article and its average rating.

Benefit - We help you to capture more ratings on your content in places where your readers are and as a result have the ability to make great personal recommendations by having the extra data.

I already have a rating system - why do I need outbrain and if so can I integrate my data with yours?

If you already have a rating system kudos to you! We can help you optimize the rating data you are collecting by integrating with our system in the following ways:

• We can couple ratings functionality with our robust content recommendation engine so that rating data is used to improve your site and drive you additional traffic. When people rate your content, we use that information to suggest other content on your site they may want to read. No other rating system leverages this information to drive additional page views for you.
• Chances are we already have rating data on your content through our rss partners so your rating data combined with ours will be more useful in terms of showing readers total average ratings and thus making great recommendations.
• Our rating system spans across thousands of blogs and partners, thereby allowing your rated content to be optimized and shown on other sites and blogs where we are installed. This will drive new traffic, readers and subscribers to your site.

If you have existing rating data and want to preserve it as you migrate to outbrain, just contact us and we can help you.

Do you have an API?

Yes, we have a fully functional API for those partners needing complex integrations. Our API supports both our rating and our recommendation services, in both XML and JSON formats. To find out if an API solution is right for you and get documentation, please contact us.

Can I test outbrain on my site?

Yes. There are several ways to test the outbrain system:

• If you are on a standard blogging platform, install us with a 1 click install and be live in minutes. Get the widget here.
• Embed our generic java-script on your site through any standard CMS platforms, or directly inside your HTML. Get it here.
• Use our API to integrate outbrain on a test section of your site. Contact us for more information on pursuing an API solution.

When you install our widget, there are no commitments or hassles. We want to make it as easy as possible for you to try us out and see if our service works for you.

I'm interested! Now what?

To talk to someone here about setting up your own Recommendation Network, getting API documentation, or generally partnering together please select from the following options:
Fill out the form above, or contact -

• John LoGioco, VP Business Development
• Email: john (at) outbrain (dot) com.
• Tel: 917-721-4061
• Skype: johnlogi