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Outbrain Launches Application on Oracle Marketing Appcloud Enabling Marketers To Leverage First Party Data In Content Marketing

Outbrain launches application on Oracle Marketing AppCloud to help marketers reach their first party audiences

New York, NY – May 25, 2016 – Outbrain today announced that it has launched its Outbrain Amplify application now available on the Oracle Marketing AppCloud. This new Amplify application helps marketers to reach their first party audiences across the Outbrain network of premium publishers with Oracle Marketing Cloud.

The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. Oracle Data Management Platform customers will now be able to easily export their first party audience segments to Outbrain, and for the first time, target them with content.

“More than ever, marketers prefer to leverage their own data,” says Matt Crenshaw, Vice President of Product at Outbrain. “To ensure they are reaching the right audiences with the right messages, our collaboration with Oracle is allowing brands to personalize their customer experiences by targeting audiences using their own first party data.”

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Oracle Marketing Cloud customers can visit the Oracle Cloud Marketplace to install the application and begin implementing Outbrain Amplify in Oracle Marketing Cloud.