Outbrain in the news

A peek into the latest on Outbrain.

  • February 26, 2015
    The Future of Data-Led Journalism is Less Data
    “Data is the new oil.” That is the modern maxim across a host of industries. From shopping to shipping, businesses are being urged to gain better insight and improve performance by delving into their underlying numbers. News media are no different. In the last couple of years, journalists have been encouraged to adopt analytics software as part of their daily editorial efforts. Now it is common to find newsroom editors checking their page views, time-spent metrics and social referrals on a minute-by-minute basis.... Read More ›
  • February 26, 2015
    Outbrain Among Partners for OMD UK ‘Newsroom’ Launch
    OMD UK partners with Buzzfeed, The Guardian, Global Radio, Facebook and Outbrain for ‘Newsroom’ launch. OMD UK has launched a real-time creative unit, Newsroom, in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain.... Read More ›
  • February 26, 2015
    Outbrain Teams-Up with OMD to Support Launch of Newsroom
    OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives. The agency has teamed up with leading data and publishing launch partners, including Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain, for the launch.... Read More ›
  • February 25, 2015
    Outbrain Recommande Tous les Sites du Groupe Le Monde
    Déjà partenaire du monde.fr, Outbrain, spécialiste de la recommandation de contenu, vient de nouer un partenariat pluriannuel exclusif avec le groupe Le Monde afin de déployer l’ensemble de ses outils sur huit de ses sites internet (Le Monde, Télérama, Le Huffington Post, Courrier international, La Vie, L’Obs, Le Plus et Rue89).... Read More ›
  • February 24, 2015
    Rodale Partners With Outbrain to Dial Up Traffic For Prevention, Other Sites
    Magazine publisher Rodale has entered into a multi-year partnership with Outbrain, one of a handful of players that have emerged over the past few years promising to help media companies generate more Web traffic.... Read More ›
  • February 13, 2015
    Outbrain Uses Data To Improve Content Marketing
    Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations.... Read More ›