Most Recent Press Features
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March 14, 2013
Native Advertising Strategies for Mobile Devices
Despite some early missteps and the overall hype surrounding native, I too, am a big believer in the power of this model to change the face of marketing as we know it. I’m also convinced that there is perhaps no medium that showcases native advertising’s potential better than mobile.
March 7, 2013
Recommendation Engine Outbrain Acquires Editorial Data Startup Visual Revenue
Outbrain, a content-recommendation startup based in New York, is acquiring Visual Revenue, a startup that gives editors of news sites tools and data to help with decision-making when setting up page layouts online.
March 2, 2013
Netflix’s Content-Marketing Secret Sauce Is Wrapped Up In ‘House Of Cards’
Netflix is acutely aware of its subscribers’ binge-viewing behavior and elected to honor it with the release of all 13 episodes of “House of Cards” at once. Engaging your audience in the manner they like to be engaged is a smart long-term strategy, even at the expense of short-term gains.
March 1, 2013
Going ‘Native’? 10 Things You Should Know About the Hottest Trend in Advertising
Native advertising and content marketing have become so widespread that governing bodies like the IAB are starting to contemplate issuing standards and best practices for the industry. In a recent IAB town hall meeting, attendees reached a collective agreement that core values like preserving reader trust are paramount to the continued success and scalability of this movement.
February 4, 2013
Outbrain wants to be the Google AdWords of content recommendation: here’s its plan
Outbrain wants to dominate the business of suggesting stories to readers while helping publishers buy and sell web traffic. But now competition is coming and the company has to protect its turf.
Game For More Traffic?
The Outbrain Challenge.
Steve Strauss, The SelfEmployed.com & Senior Small Biz columnist, USA TODAY, took the Great Outbrain Challenge.
Read On200+ Employees & Growing
We're looking for more great folks to join our team worldwide and if you're "Outbrainy," we want you.
Apply nowWhat's New at Outbrain
Outbrain + Visual Revenue, Inc.
Outbrain is happy to announce the acquisition of Visual Revenue, a union of content discovery and editorial decision support.
Learn more