Outbrain in the news

A peek into the latest on Outbrain.

  • March 27, 2015
    ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site
    One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN’s in-house sales platform, it will allow third-party content to be seeded natively into ESPN’s editorial stream, including between articles in the ESPN newsfeed.... Read More ›
  • February 26, 2015
    The Future of Data-Led Journalism is Less Data
    “Data is the new oil.” That is the modern maxim across a host of industries. From shopping to shipping, businesses are being urged to gain better insight and improve performance by delving into their underlying numbers. News media are no different. In the last couple of years, journalists have been encouraged to adopt analytics software as part of their daily editorial efforts. Now it is common to find newsroom editors checking their page views, time-spent metrics and social referrals on a minute-by-minute basis.... Read More ›
  • February 26, 2015
    Outbrain Among Partners for OMD UK ‘Newsroom’ Launch
    OMD UK partners with Buzzfeed, The Guardian, Global Radio, Facebook and Outbrain for ‘Newsroom’ launch. OMD UK has launched a real-time creative unit, Newsroom, in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain.... Read More ›
  • February 26, 2015
    Outbrain Teams-Up with OMD to Support Launch of Newsroom
    OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives. The agency has teamed up with leading data and publishing launch partners, including Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain, for the launch.... Read More ›
  • February 25, 2015
    Outbrain Recommande Tous les Sites du Groupe Le Monde
    Déjà partenaire du monde.fr, Outbrain, spécialiste de la recommandation de contenu, vient de nouer un partenariat pluriannuel exclusif avec le groupe Le Monde afin de déployer l’ensemble de ses outils sur huit de ses sites internet (Le Monde, Télérama, Le Huffington Post, Courrier international, La Vie, L’Obs, Le Plus et Rue89).... Read More ›
  • February 24, 2015
    Rodale Partners With Outbrain to Dial Up Traffic For Prevention, Other Sites
    Magazine publisher Rodale has entered into a multi-year partnership with Outbrain, one of a handful of players that have emerged over the past few years promising to help media companies generate more Web traffic.... Read More ›
  • February 13, 2015
    Outbrain Uses Data To Improve Content Marketing
    Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations.... Read More ›
  • February 4, 2015
    Inside Forbes: 4 Graphics Show How We're Optimizing Our Newsroom for Business Realities
    Now, we’re solidifying a new workflow. I call it the Stargate newsroom. In one of my sci-fi favorites, an Egyptologist (played by a young James Spader) deciphers and aligns asterisms on a circular stone device to open a transport gate to an another world. Our version opens the newsroom to a universe of digital monetization. The idea is to align content and advertising with audience segments, reporters and editors, subject categories, distribution networks, platforms and regions of the world.... Read More ›
  • November 18, 2014
    Time Inc. and Outbrain Ink Exclusive Multi-Year Global Partnership
    Time Inc. to adopt Outbrain’s proprietary technology stack to deliver content recommendations to its highly engaged audiences.... Read More ›
  • November 18, 2014
    Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal
    Time Inc., the nation’s largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.’s websites, including Time.com and People.com.... Read More ›
  • October 1, 2014
    Crain's Names Best Places to Work in 2014
    Crain’s New York Businesses has released it’s 2014 list of the best companies to work for in New York City, and Outbrain made the cut!... Read More ›
  • September 30, 2014
    4 Native Ads the Media's Buzzing About
    The best and worst of native advertising is developing in real time before everyone’s eyes. Here are four that publishers and advertisers can learn from.... Read More ›
  • August 14, 2014
    Why content is dead until it's found – interview with Craig J. Heimbuch
    What are you most excited about in the digital marketing space at the moment? In a couple of words, convergence and causation. I’m really excited about the melding of art and science, commerce and content, strategy and optimisation.... Read More ›
  • August 14, 2014
    Just One Click: A Partnership That Will Make Content Marketing Easy
    Earlier this year, 3QDigital Founder and CEO David Rodnitzky wrote that Outbrain CEO Yaron Galai “has made online advertising better for all of us.” And it’s true. Before Google AdWords even existed in its current iteration, Outbrain was serving relevant content across the web, and continues to distribute content on CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC, and Slate.... Read More ›
  • August 5, 2014
    The 5 most common content marketing mistakes
    The promise of content marketing is the astounding ability to provide value to your audience, help them find great advice and entertain them. In order to do so successfully, we need to adjust and react to insights provided by data. But in order to make those adjustments, we need to ensure that we’re actually measuring the right indicators and not creating strategy based on arbitrary numbers.... Read More ›
  • July 22, 2014
    The Million-Dollar Play To Make The Internet More Meaningful
    Meet the creators of the meaningful content fund, who would like you to click on this (important story), not that (cat video).... Read More ›
  • July 2, 2014
    Outbrain and NewsCred Partner Up: Sign of Things to Come?
    Heads turned in the digital marketing fishbowl world with news that the content marketing company NewsCred is partnering with distribution/discovery network Outbrain this morning.... Read More ›
  • June 30, 2014
    Content Recommender Outbrain Bans “Fake” Content From Advertisers
    The Outbrain CEO, who makes money by placing ads for “promoted” stories on websites, says he is banning a new group of content-makers — ones who are actually making advertisements masquerading as “real” stories.... Read More ›
  • June 17, 2014
    The challenges of mobile engagement
    Mobile devices are fast becoming one of the most popular ways to view content. This has all happened so fast that those providing the content are often unsure of how to make the most of this new medium.  ... Read More ›
  • June 16, 2014
    Outbrain On How To Create Engaging Content For Mobile
    With mobile now increasingly the first, if not only, port of call for internet users the likelihood of content being read on a mobile device is higher than it’s ever been. So it’s essential to understand how to enhance engagement on mobile and how to tailor writing for the 14,000 different screen sizes now on offer (in the UK alone).... Read More ›